![]() Organizational change and development can be a long, sometimes overwhelming process, but companies usually begin with several goals in mind: It differs from everyday operations and workflow improvements in that it follows a specific protocol that management communicates clearly to all employees. Organizational development is a planned, systematic change in the values or operations of employees to create overall growth in a company or organization. Organizational development isn’t as simple as coming up with a new idea and implementing it every step of the process has systematic methods, from identifying problems and overcoming barriers to analyzing a new system’s results. This is just one example of why all organizations must integrate organizational development into their processes. How does it begin to do so, and what does this change look like? ![]() The business is at a crossroads it must evolve to keep up with growing demand by implementing new customer service procedures for its office staff. Its employees have a limited understanding of how to create and maintain a website, leading to unanswered online inquiries and poor customer service reviews. However, the firm is struggling to keep up with current e-commerce trends. ![]() Over the years, it increased its profit margins and grew by word-of-mouth. Imagine a family-owned lawn care company that started generations ago as a small business.
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